The goal of diagnostics is to underline the company’s current state in a precise and concise manner.

Diagnostics, through the careful study of the company’s business plan, reviews, among other things, :

• its history,
• its financial situation,
• its marketing plan,
• its communications plan,

thus permitting to trace back the roots of the current symptoms. Through this exercise, four elements are omnipresent. They are :

• communications;
• managers;
• employees;
• and operations.

Diagnostics pinpoints the performing elements as well as the elements in a more precarious position.

Moreover, it highlights potentially desirable solutions as well as the appropriate means to achieve same.